MoxiWorks July 11, 2022

Blogging Your Way To Real Estate Success

All Moxi Websites come with a blog feature. Now it’s easier than ever to create and publish content for your website. Maintaining a blog is a fantastic way to grow your business and stay top of mind with your audience.

 

Why Blog?

  • Helps grow social exposure
  • Promotes yourself as an industry expert
  • Shows attentiveness and reliability
  • Drives traffic to your website

 

Pro Tip: Having more content on your website will help Google’s crawlers direct searches to you

 

Tips for Your Blog!

  • Stay true to your brand
    • Write with a consistent tone of voice and style
  • Content titles should be captivating in order to draw in viewers
    • Use numbers (5 tips to…)
    • Appeal to emotions
    • Show off expertise (Ultimate guide to…)
    • Capitalize on a real estate hot topic
    • Tell them what they don’t know (common mistakes/ What I wish I knew)
  • Maintain the four content strategy pillars
    • Educate – Teach your audience and offer free value
    • Entertain – Create content that is lighthearted and engages your audience
    • Connect – maintain approachability and keep it personal (show off client stories and testimonials)
    • Brand Culture – make a mark that is impressionable and genuine

 

What to Post?

Content should be relative, engaging and informative, but you don’t have to do all the work yourself!

Look on the web for popular search topics and current market trends. Post what is interesting and exciting to you and keep the content genuine to your business and your brand.

If you repost articles or pull information from another website, don’t forget to give credit to the author! Source the original article and provide credit to the writer and website.

Places to find content:

    • coldwellbanker.com
    • Forbes | Real Estate
    • Inman
    • Better Homes and Garden
    • Bizjournel
    • TheRealDeal
    • com
    • BiggerPockets Blog
    • Redfin Blog
    • National Association of REALTORS
    • CNBC – Real Estate News

 

ProTip: Try using Answerpublic.com! AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword

  • Popular content topics:
    • Interior Design
    • How are you celebrating (insert holiday)?
    • Things to do in your area/county
    • DIY Home Improvements
    • Insight on How to Start Preparing to Sell a Home
    • Use a personal story or tip from your experience
    • Share current market conditions.
    • Describe the history of a neighborhood.
    • Review a restaurant.
    • Interview a small business owner. (small business spotlight)
    • Interview a home buyer.
    • Interview a home seller.
    • Share your customer service philosophy.
    • Explain loan pre-approval.
    • Explain the benefits of a home inspection.
    • Explain the benefits of purchasing a home warranty.
    • Explain title insurance.
    • Explain escrow.

 

Use Engaging Graphics

People are highly visual! Keep the text light and reader friendly. Add in graphics that enhance the narrative.

  • Where to find imagery?
    • BrandSrv provides CB branded images and templates that are FREE for you to utilize
    • Canva is a great resource for creating graphics for social media, plus it has a library of royalty free images
    • Other Royalty free image resources: Unsplash, Pexels, Burst (by Shopify), Pixabay
    • Your listings (current or former).

 

ProTip: All Listing Concierge packages offer photography that is free for you to use!

 

How to Post!

To start a post, login to your Moxi website admin page.

On the left hand menu column, select blog posts and then click add new.

Now you can start filling in your post with your content. Add your title in the top text box and the body content can be typed directly or copy and pasted in the larger content box. This box works much like a Microsoft Word document and you can edit the text, add photos and embed videos directly in this section.  You can also hyperlink to other websites or article resources here!

 

On the right-hand corner, you will find publishing settings.

  1. “Save Draft” – Allows you to save any changes you make to the draft without publishing onto the live site.
  2. “Preview” – Allows you to view the article in the site view prior to publishing
  3.  “Publish” – Publishes your article and makes it live in your blog section of your website. (Only do this when you are ready for the article to go live)

 

Categories allow you to curate your content in specific section. Select “+ Add New Category” to create categories that places your content into specific buckets. If you don’t wish to categorize, deselect the “uncategorized” checkbox so it does not show up on your site.

 

 

ProTip: Add tags to your post! This works just like a hashtag on social media and will help the search functionality of your site.

 

 

The featured image appears at the top of your article and will also be the preview image for the article. Select an image that encompasses the message of your post. You can use this featured image in social media posts that direct people to your site. If you do not select a featured image, it will default to the first image in your post as a feature.

 

 

 

 

 

Now you’re ready to get to content creating and publishing your first blog post. Think outside the box and let your creativity shine!

Don’t forget to promote your blog posts!

  • Post about a new blog post on your social media account to draw people back to your site
  • Copy the “permalink” URL into your social media posts to make it as easy as one click away
  • When linking articles, provide commentary and a call to action.
  • Make sure there is an image or article preview in your post! People will generally scroll past a floating link